The Body Shop
To maintain the relationship with their key target, the Body Shop needed to redesign their aesthetic. We chose to do this by rallying around a cause.
The Comfort Campaign: Sending bedding and hope to Syrian refugees is this year's social campaign. Civil unrest in Syria is widely reported, but the people affected often feel removed from everyday life.
Causal Poster for The Body Shop's Comfort Campaign that brings blankets and soft goods to Syrian refugees with the purchase of any shea oil product.
CW - Nikki Hall
AD - Paige Whitaker