Make it Targét
Spring/Summer 2019
The campaign continued making the everyday Targét for the remainder of the year, with a revised design and story-telling approach for Spring/Summer 2019.
Bespoke outdoor executions
For our second installment of this Targét campaign bespoke outdoor executions were created that spoke to their immediate contextual surroundings. These executions were placed in major domestic hubs such as New York City, Los Angeles, Miami, Chicago and Minneapolis.
New York City
Billboard takeover at 42nd St. in Times Square NY
Times Square digital billboard at 42nd St. and Eighth Ave.
Digital billboard at Penn Station
Painted mural in Williamsburg, Brooklyn
Digital takeover in Fulton Center Station
Miami
Minneapolis, MN
Los Angelas
Chicago
Oak Street postings
Oak Street postings
Oak Street postings
Oak Street Posting
Adjacent to Wrigley Field
CW: Ali Stielow, Valentina Sulbaran and Karly Brooks
AD: Eli Parks, Jen Donatelli and Teng Phour
ECD: Enrique Mosqueda and Craig Love
CCO: Corinna Falusi