Silk

Milk of the Land

Brand Re-Launch

Americans love their dairy. It’s familiar, comforting, but when milk comes from plants, it raises suspicion.

To de-mystify plant-based milks, Silk’s Milk of the Land campaign and brand relaunch aimed to normalize plant-based products by showing familiar things that lead to their creation, such as the sun, soil and rain, all explained via a new twist on Daft Punk’s Technologic.

Recognition:

Designers: Nate Cepis, Don Jiro and Alison Dyer

CW: Tori Nygren

ECD: Jimm Lasser

CCO: Jeff Kling