Pearl Street Caviar
PSC x NBA Lab
Brand partnership campaign
Formerly deemed only a delicacy, caviar’s nutrient-rich properties have been largely overlooked. For the first time, Pearl Street Caviar has repositioned caviar as a premium superfood and recovery tool for athletes. In partnership with NBA Lab, Pearl Street Caviar launched its first iteration of the brand’s athletic positioning as the next Omega-3-rearing superfood and official caviar of the NBA.
Stills | Images captured for promotional and campaign materials
CW + Director: Tori Nygren
DOP + Director: Matt Stanton
DOP: Michael Atwood
Edit: BB Blanchard
Production: Hogwash Studios
Photographer: Drew Botcherby
Wardrobe Stylist: Sabrina Bacon and Lucy Gaston
Glam: Amrita Mehta