UPS

Through the Window

UPS BRAND INNITIATIVE FOR BIPOC SMALL BUSINESS

There’s a distinct lack of BIPOC business owners who own commercial spaces in fashion.
So UPS teamed up with ÁWET NY, an NYC-based fashion brand, to create LIVEWEAR: a store in lower Manhattan that gives BIPOC designers free shelf space and 100% of their profits. 

 
 

Recognition:

Forbes

CBS

Senior Copywriter: Karly Brooks

CD: Frederick Nduna

CD: Kevin Ragland

GCD: Alberto Orte

CCO: Jerry Hoake

Director: Dumas Haddad