Air Wick Global Rebrand
Scent Moves Us
Scent isn’t something we smell. Scent has a presence. And a purpose. It can change the way we think, act, and feel. At Air Wick, we believe that scent moves us all.
SOCIAL ASSETS
To capture the power of scent in social we leaned into clever hacks that allowed for our visceral imagery to come to life and “stop thumbs” everywhere.
CW: Emily Berger
Sen. AD: Camilo De Galofre
GCD: Lauren Costa. and Denise Zurilgen
CCO: Ted Royer
Founder and Creative Chairman: David Droga