Mattress Firm 

Technology to Power Off

When asked to launch Mattress Firm's most technologically advanced line of mattresses, we put all the tropes of a high profile tech launch in good use. We hired people who make Apple commercials, brought Steve Wozniak to launch it, also leaked the intel to Wired before the launch. And signed off appropriately. #TechnologyToPowerOff

 
 
 
 
 

We also created a landing page that mimicked that of other smart phones on the market, with no shortage of sleek parallax movements - only worthy of the most technologically-advanced-mattresses.

 

Recognition:

Adage Press

Wired

Wired Tech Reviews

Wired Insider

The Drum

Fast Company.

 

CW: Emily Berger

ACD: Okan Usta

Sr. CW: Juan Vassallo 

GCD: Andrew Fergusson 

ECD: Duncan Marshall

Founder and Creative Chairman: David Droga