Gemini
What’s the Best that can happen?
Brand Campaign and Credit Card Launch
Gemini is launching their first credit card that rewards users with crypto currencies rather than redeemable points, meaning everyday purchases could one day turn into well, anything. So, we launched a campaign of ads that could be bought as NFTs.
Shirt to Yacht | Artist: Steven Baltay
Lawnmower to Lambo | Artist: Bryan Brinkman
Groceries to Private Island | Artist: Ruye
Shoe to Jet | Artist: Christopher Rutledge
Lunch to Hot Tub | Artist: Zigor
DIGITAL OUTDOOR
New York City | The campaign took to streets across Times Square, a Fulton Center takeover, Grand Central displays and other various digital outdoor spaces.
![2201_NYC_Gemini_business_42ST_7Ave_@NS4021_39[29] (1)_adjusted.jpg](https://images.squarespace-cdn.com/content/v1/526e6e44e4b0b381f35e7224/1643844700878-27FTD8Z3Y31HADI94QZM/2201_NYC_Gemini_business_42ST_7Ave_%40NS4021_39%5B29%5D+%281%29_adjusted.jpg)
Miami | Outdoor included murals and digital postings in Wynwood and massive digital outdoor boat displays.
L.A. | Outdoor included large digital postings and massive digital outdoor static displays, some that were even visible from an LAX flight path.
NFT LAUNCH
The campaign launched initially as NFT’s open to public bidding via Nifty Gateway—a Gemini-owned NFT Platform.
Copywriter: Patrick Labelle
Art Director: Peter Molner
Junior Art Director: Yea Hee Kim
CD: Johan Leanderson
ECD: Rajeev Basu
CCO: Paul Caiozzo