Diet Coke

Retweets of Love

It takes three seconds for someone to Tweet and less than three seconds to Retweet. We wanted to change this thoughtless action of Retweeting into a meaningful one.  We decided to Retweet 33 of Diet Coke's biggest fans' tweets everywhere and anywhere we could, to help celebrate 33 years of Diet Coke's unique and unforgettable taste. We ultimately wanted to return the love that Diet Coke drinkers shared with us on Twitter in beautiful and grand ways, as one big thank you.

 

 

Retweets1-3 | Animated Times Square Billboard

Artists:  Jeff Rogers, Marta Cerdà Alimbau and Erik Marinovich

 

Retweet 4 | Painted Mural in Manhattan

            Artist:  Gemma O'Brien

 
 
 

Retweet 15 | Guitar Case

            Artist: Jeff Rogers

  

  

 

Retweets 16-17 | Digital Posters

Artists: Luke Lucas and Like Minded Studios

 

Retweet 18 | Back Cover of Entertainment Weekly

Artist:  Jeff Rogers

 

Retweets 19-22 | Custom Cans

Artists: Marta Cerdà Alimbau, Alison CarmichaelLuke Lucas and Sarah Coleman

 
 

Retweet 23| Ice Tray

Artist: Ben Johnston

 

Retweet 24| Flip-Flops

Artist: Ben Johnston

 

Retweet 25 | Soaps with corresponding emoji accent soaps

Artist: Ben Johnston

 

Retweets 26-27| Jewelry

 

Retweets 28-30 | T-Shirts

Artists: Gemma O'Brien and Jeff Rogers

 

Retweet 31 | Ice Sculpture

Artist: Like Minded Studios

 

Retweet 32 | Matching Sweaters

Artist: Alison Carmichael

COK_1532_Instagram_Dog_Sweatshirt_1080x1080_V1R.jpg
 

Retweet 33 | Interactive Diet Coke Installation

In collaboration with Tool Productions

 

 

Recognition:

D&AD Wood Pencil - Art Direction      One Show Merit - Art Direction     One Show Merit - Typography        

AdWeek      Creativity-Online    PSFK     The Coca-Cola Company     The Drum     Ads of the World     Trendhunter

 

Jr. CW: Tori Nygren

Sr. AD: Emmie Nostitz

Sr. CW: Erica Pressly