Diet Coke
Retweets of Love
It takes three seconds for someone to Tweet and less than three seconds to Retweet. We wanted to change this thoughtless action of Retweeting into a meaningful one. We decided to Retweet 33 of Diet Coke's biggest fans' tweets everywhere and anywhere we could, to help celebrate 33 years of Diet Coke's unique and unforgettable taste. We ultimately wanted to return the love that Diet Coke drinkers shared with us on Twitter in beautiful and grand ways, as one big thank you.
Retweets1-3 | Animated Times Square Billboard
Artists: Jeff Rogers, Marta Cerdà Alimbau and Erik Marinovich
Retweet 4 | Painted Mural in Manhattan
Artist: Gemma O'Brien
Retweets 5-14 | Framed Posters
Artists: Marta Cerdà Alimbau, Luke Lucas, Alan Guzman, Like Minded Studios, Gemma O'Brien, Jackson Alves, Jeff Rogers and Sarah Coleman
Retweet 15 | Guitar Case
Artist: Jeff Rogers
Retweets 16-17 | Digital Posters
Artists: Luke Lucas and Like Minded Studios
Retweet 18 | Back Cover of Entertainment Weekly
Artist: Jeff Rogers
Retweets 19-22 | Custom Cans
Artists: Marta Cerdà Alimbau, Alison Carmichael, Luke Lucas and Sarah Coleman
Retweet 23 | Ice Tray
Artist: Ben Johnston
Retweet 24 | Flip-Flops
Artist: Ben Johnston
Retweet 25 | Soaps with corresponding emoji accent soaps
Artist: Ben Johnston
Retweets 26-27 | Jewelry
Retweets 28-30 | T-Shirts
Artists: Gemma O'Brien and Jeff Rogers
Retweet 31 | Ice Sculpture
Artist: Like Minded Studios
Retweet 32 | Matching Sweaters
Artist: Alison Carmichael
Retweet 33 | Interactive Diet Coke Installation
In collaboration with Tool Productions
Recognition:
D&AD Wood Pencil - Art Direction
One Show Merit - Art Direction
One Show Merit - Typography
Jr. CW: Tori Nygren
Sr. AD: Emmie Nostitz
Sr. CW: Erica Pressly
GCD: Justin Ruben
CCO: Ted Royer
Founder and Creative Chairman: David Droga