Bratz

Don't be a doll, be a Bratz.

Being a "brat" or a "bratz" comes with a negative connotation. We decided to reclaim the word Bratz by pitting it against the idea of stereotypical dolls. Unlike the dolls, Bratz aren't afraid to go against the grain, Bratz create their own version of cool and Bratz don't want to be anyone else, but themselves.

 

Creative Director: Scott Bell

Creatives: Spencer LaVallee & Jen Lu

CW: German Rivera Hudders

AD: J.J. Kraft

Jr. CW: Tori Nygren

Director: Adria Petty

 

More work to follow...