Bratz
Don't be a doll, be a Bratz
Being a "brat" or a "bratz" comes with a negative connotation. We decided to reclaim the word Bratz by pitting it against the idea of stereotypical dolls. Unlike the dolls, Bratz aren't afraid to go against the grain, Bratz create their own version of cool and Bratz don't want to be anyone else, but themselves.
Jr. CW: Tori Nygren
CW: German Rivera Hudders
AD: J.J. Kraft
Senior Creatives: Spencer LaVallee & Jen Lu
Creative Director: Scott Bell
CCO: Ted Royer
Founder and Creative Chairman: David Droga
Director: Adria Petty